CREATING DISTINCTIVE BRANDS

Meet Cathy. Cathy’s customers didn’t really
understand what her brand was about. Worse still, Cathy herself really wasn’t sure either. Does this sound familiar?

BRAND STRATEGY

Together with Cathy and her team, we developed a clear, actionable road map.
Brand K has a clear vision, narrative and is correctly positioned for growth.

A BRAND IS A FEELING

A brand is a person’s gut feeling about a product, service or organisation. It is a
story, a personality, a promise. It is the experience of your vision, mission and
purpose. A brand lives in the hearts and minds of your target audience.

SEGMENT. TARGET. POSITION

Through clear brand messaging and positioning, Cathy gives her target audience compelling reasons to by from Brand K repeatedly.

DEPLOY BRAND. REALISE GROWTH.

We helped Cathy with sound brand management interventions, Brand K now works, has more clients and is profitable.
Now it’s time to help you!

previous arrowprevious arrow
next arrownext arrow
Slider

Brand development is business development

Brand is not just a logo or visual, it is the foundation that supports your corporate strategy, making your business work.  
We work together with companies like yours, business leaders, entrepreneurs, sales teams, brand managers and consultants, using methodical processes to provide direction for design and marketing to grow your brand into a profitable customer attracting and retaining magnet.

We’re branding experts, building brands by enriching them with purpose, meaning, stories and feelings. This is what makes brands matter most to customers. It’s one of the key secrets behind making them highly visible, different, credible, memorable and much loved by your ideal customers.

Our focus is on developing and maintaining great brands. We like to refer to ourselves as Brand Stewards.  Your  Brand Stewards.

We are obsessed with getting things right and we do so by making use of proven brand methodology and creative design.

We promise that by working with us you will fall in love with your brand and become driven to make it work. We are highly dedicated and work tirelessly with you and your team to deploy your brand and realise growth.

MALESHCON METHOD

Our approach to developing and maintaining great brands

01. strategy

We begin by assessing your brands’ current state through a health check. We then lay a solid foundation and road-map by developing a succinct strategy that your team can execute.

2 to 4 week process
Process includes workshops

Strategy Deliverables

Brand Audit Report
Brand Strategy Document

ARCHITECTURE TOOLS

Business Analysis
Portfolio Structure
Naming

03. CREATE

This is the fun part where we develop your brand personality. We create a unified visual, verbal and cognitive persona to create a distinctive brand fit to compete in the market place.

2 week process
Process includes workshops

CREATE DELIVERABLES

Logos
Tagline
Brand  Stationery. Business cards, Letterheads etc.

DEPLOY TOOLS

Experience Design 
Touch-points Matrices
Communications Strategy
Communications Collateral
Sales & Marketing Strategy

05. STEWARD

Continuous brand stewardship is vital in ensuring that the brand remains consistent, relevant and nimble. We act as  meticulous caretakers to keep your brand a growing and going concern.The overall goal is to provide an ongoing view of the brands’ health and competitive strength using marketing metrics.

Continuous
On demand

Strategy development tools

Brand Audit & Discovery
Brand Vision & Narrative
Brand Positioning

02. ARCHITECTURE

For companies with more than one brand, architecture creates structure and clarity. It also helps you organise and prioritise brand activities and helps allocate resources efficiently.

1 week process
Process includes workshops

ARCHITECTURE Deliverables

Brand Name
Brand Structure

CREATE TOOLS

Message Platform
Visual Identity Design
Brand Expression
Brand Guidelines 

04. DEPLOY

This is where the brand comes to life with brand experience design, touch-points and brand communication. Together with your team, we create effective marketing and sales strategies and  campaigns to drive sales and increase interaction  with target audiences.

2 to 4 week process
Process includes workshops

DEPLOY Deliverables

Brand Experience Process Document
Brochures, Flyers, Profiles, Adverts, 
Sales & Marketing Strategy Document
Sales Campaigns
Marketing Campaigns
Website Development

STEWARD TOOLS

Brand Equity vs Value
Brand Equity Measures
Key Performance Measures
Brand Relationship Funnel
Brand Health Tracking
Research Studies 

Close Menu