LETS CREATE YOUR BRAND
DRESSED FOR SUCCESS?
We pick up many subtle cues from the way things look and quickly form opinions about them. We do this every day when we look at how people are dressed. We also do it with the way companies look & feel in their marketing and communication. Simply put, your brand identity is basically how your business shows up dressed for work.
You wouldn’t dress inappropriately for work; neither should your brand.
Brand Messaging is the underlying value proposition conveyed and language used in communications. Messaging makes customers relate to the brand by inspiring, persuading, motivating and making them purchase your brand repeatedly.
Your brand message is based on the brand positioning statement, it clearly articulates what and why about your brand. An incredible product or service that struggles to articulate its promise will have challenges selling its products to the right consumers at the right price.
Brand identity design is the outward expression of an organization, product or service which includes its name, logo and overall visual appearance.
It underlines who you are and is the fundamental means of customer recognition. It is your signpost. It’s the first thing that your customer identifies with your company and symbolizes the brand’s differentiation from your competitors and communicates your uniqueness quickly and effectively.
OUR CREATE METHODOLOGY
for appropriately dressed brands
Brand style analysis
Identify persona decision making styles
Craft decision making styles brand messaging
Create value propositions
Develop key messages for personas & products
Branded promotional merchandise