CLIENT CHALLENGES

GROW THE BUSINESS

Company growth depends on client base growth. Growing your client base requires a clear sales and marketing strategy. A lot goes into such a strategy including segmenting, targeting and positioning (STP) which in turn needs to be supported by congruent messaging and touch-points.

Together with your team, we will develop a measurable and dynamic action plan that’s broken down into discrete manageable elements

BUILD AWARENESS

Building brand awareness is at the top of every brand strategy, afterall, why would customers purchase from you if they have no understanding of your brand?
Fledgling businesses tend to spend significant amounts of cash on marketing with poor ROI, alternatively, a scatter-gun approach is undertaken in the hopes that something might work rather than employing a carefully considered strategy.

Referral programmes are powerful when implemented correctly. They build trust with audiences more than any traditional advertising will. You are more likely to use a product when a friend refers it to you. Not only are referrals powerful they are also efficient since the referrer does much of the work for you.

compete MORE effectively

Do you find yourself being drawn into bidding wars and having to discount your pricing whilst competitors fetch their asking price?
This could be due to mismatches between your price and perceived value.

Possible solutions in this regard include elevating your brand perceptions by aligning value and price through refining your unique value proposition (UVP) and positioning.

COMPELLING STORY

A fragmented business world demands complex services and solutions. But you need to articulate them in simple terms.
What do you do?” “How are you different from a leading competitor?”
A focused, articulate brand is essential to sell complex products or services to busy executives across extended sales cycles. A consistent, cohesive and compelling brand message ensures that your executives and sales and marketing teams are all telling the same story in the same way.

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