our services

Our approach to developing and maintaining great brands

01. strategy

We begin by assessing your brands’ current state through a health check. We then lay a solid foundation and road-map by developing a succinct strategy together with your team

2 to 4 week process
Process includes workshops

Strategy Deliverables

Brand Audit Report
Brand Strategy Document

ARCHITECTURE TOOLS

Business Analysis
Portfolio Structure
Naming

03. CREATE

This is the fun part where we develop your brand personality. We create a unified visual, verbal and cognitive persona to create a distinctive brand fit to compete in the market place.

2 week process
Process includes workshops

CREATE DELIVERABLES

Logos
Tagline
Brand  Stationery. Business cards, Letterheads etc.

DEPLOY TOOLS

Experience Design 
Touch-points
Communications Strategy
Communications Collateral
Sales & Marketing Strategy

05. STEWARD

Continuous brand stewardship is vital in ensuring that the brand remains consistent, relevant and nimble. We act as  meticulous caretaker to keep your brand a growing and going concern.

Continuous

Strategy development tools

Brand Audit & Discovery
Brand Vision & Narrative
Brand Positioning

02. ARCHITECTURE

For companies with more than one brand, architecture creates structure and clarity. It also helps you organise and prioritise brand activities and helps allocate resources efficiently.

1 week process
Process includes workshops

ARCHITECTURE Deliverables

Brand Name
Brand Structure

CREATE TOOLS

Message Platform
Visual Design
Brand Expression
Brand Guidelines 

04. DEPLOY

This is where the brand comes to life with brand experience design, touch-points and communication. Together with your team, we create effective marketing and sales strategies including campaigns to drive sales and interact with target audiences.

2 to 4 week process
Process includes workshops

DEPLOY Deliverables

Brand Experience Process Document
Brochures, Flyers, Profiles, Adverts, 
Sales & Marketing Strategy Document
Sales Campaigns
Marketing Campaigns
Website Development

STEWARD TOOLS

Brand Standards
Brand Equity vs Value
Brand Equity Measures
Key Performance Measures
Brand Relationship Funnel
Brand Health Tracking
Research Studies

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